Monday, April 18, 2005

Adobe and Macromedia = Trouble for Apple

I too thought at first the news of Adobe and Macromedia merging was a late April's Fools Joke, it just doesn't seem possible, but alas it is. This is trouble for Quark and Apple, as this post on eWeek says. The solution to this for Quark is not for Adobe to eventually buy them, but for Apple to. Adobe has been a long time Mac supporter, Macromedia was also very strong, but Adobe in recent years has started to pull back a bit as Apple has started competing with them. If I were Apple, I look at Adobe's strong move here and have to conclude they are re-energized. The top "creative" brands in my view are: Apple, Adobe, Macromedia, Quark. With Adobe gobbling up number 3, Quark looks very vulnerable, maybe it's time for Apple to spend some of that cash horde...