Apple.com Ad Shows New Apple TV Had Different App Names

I was surprised to even see an ad for TV on apple.com. Apple has barely been marketing TV, this seemed like a big deal.


Then I looked closer. The top three apps are named iTunes Movies, iTunes TV Shows, and iTunes Match! Click the ad, and at the full site you see the names as they actually are on the TV: Movies, TV Shows, and Music.


I have two theories. The marketing department intentionally changed the names to more clearly call attention to iTunes, or the new TV was going to ship with the iTunes derived names until a very late date and it slipped into marketing department.


Either way, and interesting alternate universe view in the new TV.

Fix Radar or GTFO (my duplicate rdar://10995271)

If you're a 3rd party Apple developer,  please go to Fix Radar or GTFO and follow the steps. My duplicate is rdar://10995271

Another blog post The psychology of Radar is broken is also worth your time reading.

This always amuses File a Radar

And the always amusing Radar or GTFO, which is of the always dapper Apple developer evangelist Michael Jurewitz. Note that Apple has never actually said "Radar or GTFO", it just became a joke meme that stuck.

I think we have Daniel Pasco @ Black Pixel to thank for really bringing this issue to a head in his blog post Radar or GTFO

Dear Apple, Please Bring Free Updates from iOS "Back to the Mac" with OS X 10.8 Mountain Lion

I'm not cheap. I pay for all my software. Suggesting to Apple that OS X 10.8 Mountain Lion be a free update isn't about saving $30 bucks. I've gladly paid for every OS X update and will continue to do so if that's the direction Apple takes.


But I think the best idea from iOS, free updates, should come "Back to the Mac". This policy would allow developers to use the latest APIs as quickly as possible and help developers & Apple reduce support cost for older OS X versions more quickly. Any kind of monetary transaction is going to slow down OS X update adoption. Any iOS developer with access to analytics can see how quickly iOS 5 adoption has taken off (I've seen 60-75% already). Lion has sold 17 million copies, Apple's best selling release ever. The last reported install base was 58M Macs. Lion is on roughly 29% of all Macs. Pretty good, not nearly free iOS 5 adoption good. 


17 million Lion copies is a $510M gross, no small stash of cash to throw away. Except Apple has nearly $100B (or more by now) in cash, and making up that revenue is only 398k Macs at an average selling price of $1281. 


Imagine the ad Apple could deliver promising free software updates for 2 years on all their devices! Contrast that with the Android 4.0 upgrade schedule from Motorola or the confusing array of costly and confusing Windows upgrades, the comedy gold practically writes itself.


I think Apple replaces the revenue easy with a combination of Apple's cut of increased Mac App Store sales, decreased support costs, but more importantly new users. They could really amp up the expectation that when you buy a Mac, Apple "takes care of you" unlike with all those razor thin margin PCs. More importantly, it hits Microsoft where it really hurts, their wallet.

Easily Localize Custom NSDateFormatter Date Format Strings in iOS 4+

Apple ships a lot of new APIs with every major iOS release. They claimed iOS 4 had over 1,500 new APIs, and the same claim is repeated for iOS 5!

Any way you slice it, a lot of new code

It's easy for a new API that is developerlife altering to slip through a release undetected.

Which is exactly what happened to me for new in iOS 4 API [NSDateFormatter dateFormatFromTemplate:options:locale:]

Why is this API such a big? It gives developers an easy way to generate a custom date or time string for display to the user. Cocoa Touch (and Cocoa before it) have had predefined NSDateFormatterStyle that correlated to specific date or time display representations. For example, NSDateFormatterShortStyle used for dates would be 11/23/37 and for time 3:30pm. But the really big deal was that if you use these predefined styles they would get localized based on the NSLocale of the device. Meaning the short date format in the U.K. would output 23/11/37 and 15:30 respectively.

If you wanted a custom format and localization, like just month and day, you were out of luck without writing it yourself, which means you usually just used the pre-defined styles. Until iOS 4 that is!

Starting in iOS 4, you could not do stuff like this (straight from the documentation):

NSString *formatString = [NSDateFormatter dateFormatFromTemplate:@"EdMMM" options:0
locale:[NSLocale currentLocale]];
NSDateFormatter *dateFormatter = [[NSDateFormatter alloc] init];
[dateFormatter setDateFormat:formatString];

NSString *todayString = [dateFormatter stringFromDate:[NSDate date]];
NSLog(@"todayString: %@", todayString);

Which results in this output formatted for the US like this:

2012-02-07 09:32:16.725 Untitled 2[1803:707] todayString: Tue, Feb 7

And when the locale is, for example, Great Britain, the output is this with the same code:

2012-02-07 09:36:32.439 Untitled 2[1839:707] todayString: Tue 7 Feb

Notice this even puts a comma in or not as required by the locale!

BTW, the excellent CodeRunner (available on the Mac App Store) is perfect for quickly running these kinds of code snippets to see the output.

A Lack of Sandboxing Leadership: Apple's AirPort Utility 6.0 for Mac OS X 10.7 Lion is NOT Sandboxed

AirPort Utility 6.0, the iOSified and Lion only update to Apple's excellent WiFi network and base station management app released on January 30, 2012, is not sandboxed.

All Shall Sandbox

Apple decreed all apps submitted for Mac App Store review on or after March 1, 2012 must be sandboxed (there's no direct link, screenshot captures for posterity). The previous deadline was November 1, 2011.There has been a ton of debate on whether sandboxing as currently implemented actual solves the problem it sets out to. I'm not going to re-litagate that here. Introducing App Sandbox (Apple developer account required) from WWDC 11 makes as persuasive a case as I've ever seen for sandboxing. 


There are problems with sandboxing in Lion that Apple needs to solve, and 10.7.3 implements or fixes (Apple dev forum) a number of sandbox issues. Good arguments, documentation, fixes, and mandated deadlines that have already been pushed back aren't going to conclusively prove to 3rd party app developers they must implement sandboxing now.


Leadership does. Look at a list of Apple apps, and you're just as likely to see them not sandboxed as sandboxed. A lot of Apple's high profile apps are not sandboxed:

• Safari 5.1.3 (Apple.com)
• Some of the parts of the app like Safari Web Content are, but the main UI app isn't
• Pages 4.1 (Mac App Store)
• iBooks Author 1.0 (Mac App Store)
• AirPort Utility 6.0 (Apple.com)
• iPhoto 9.2.1 (Mac App Store)
• iTunes 10.5.3 (Apple.com)
• Xcode 4.3 (Mac App Store - Released February 16, 2012)

Maybe Apple's going to drop sandboxed versions of these apps any minute. But the closer we get to the submission deadline without even Apple's brand new apps (iBooks Author I'm looking at you) being sandboxed, the harder the deadline is to take seriously.

I've already taken one shot at sandboxing SleepMute in its current development cycle on Mac OS X 10.7.2. SleepMute has a UI app to write preferences and a helper that reads preferences and mutes or unmutes sound. Sandboxing completely broke the app. Both apps read/write preferences (with CF functions) to the same file preference file. This feature works perfectly without sandboxing, has to be completely rewritten for sandboxing. Also, simply launching the helper from the UI app wasn't working. That may have been fixed by 10.7.3, so I'll probably give it another shot, but not until Apple's apps start getting sandboxed.

Netflix is my new HBO

 When I grew up in the 80s, a particularly life changing event was when my family subscribed to HBO.

There were no parental controls in those days. If you had parents like mine that put a TV in your room with HBO on it, you could watch all sorts of stuff that you had no business seeing. HBO's always had loads of cheap crappy movies to round out the expensive good stuff and original series. HBO would play those crappy movies over and over, I'd watch'em over and over again. The later at night the better, especially if it was some horror or mind fuck flick. Past midnight, I'd watch stuff that I'd never give time during the day. Nightmare on Elm Street 4? Why not, I've got time. Swamp Thing? I've only seen it 15 times, what's one more viewing.

It hit me tonight that Netflix is my new HBO. Insomnia at 3 AM? Why not Don't Look Back, subtitled because it's French, starring The Matrix Reloaded's Monica Bellucci and The World Is Not Enough's Sophie Marceau? I've got nothing better to do.

The perfect kind of late night crappy movie is the one you:

• Can fall asleep to if you get tired again
• Don't mind turning off at any point because you really don't care about the story
• Might show you a bit of skin, no matter how fleeting
• Is unintentionally funny, so you laugh at it not with it
• You can watch in the background while you do something else (like write this post)

Plus, Netflix has mostly crappy content and it's getting worse as movie studios refuse to cut deals for newer better streaming content in reasonable timeframes. Which makes Netflix kind of perversely perfect for my late night insomnia needs. I won't be turning it off again if it stays anywhere close to $8/month and keeps the obscure content and/or bad content. And to think, I haven't even entered the time wasteland of TV-MA rated Japanese anime yet!

Exhibit A. On Why iOS 5 Newstand Apps Should Always Be Universal

I've had the New York Times app on my iPad since Newstand launched alongside iOS 5. I don't read the content, it's just not part of my workflow. What I love however are the notifications of important events just for having the app installed. The editorial selection is perfect, so I downloaded the NY Times app to my iPhone to get the notifications there as well.

I didn't realize what I downloaded on the iPhone was not a universal app. Imagine my surprise when I got back to my iPad & through the magic of App Store automatic downloads it appears I now have two NY Times!

When the iPad first came out, I would've agreed it was acceptable to ship separate apps for one actual app to pay for the cost of adding iPad features. No more. A universal app is really just table stakes at this point  There's no user experience case to be made for shipping separate iPhone & iPad apps. Multiple apps for the same app just creates user confusion on the App Store, and in cases like this, on the device as well.

And it just looks really dumb in Newstand!

Why External Links Should Maybe Open in New Tabs

UX Movement posted Why External Links Should Open in New Tabs. I've never quibbled with any of Anthony Tseng's advice before, but this time I think he misses the mark somewhat.

True, for the primarily audience of this blog, I think opening external links in a new tab makes sense. I just went back to my posts this year and changed all external links. That's the key though, this decision has to be made based on the audience of the site.

Ever watch an older user or even young but not to savy user get dumped into a new browser tab? This sentence from UX Movement completely applies:

When a new window opens, it covers the user’s earlier window. The user is left confused and wondering how to get back.

Just replace window with tab and it still applies. All these users know is the back button.

So if your trying to appeal to browser savy users, go ahead and open external links in a new tab. If however you're trying to appeal to a broader audience with less browser know how, open external links in the current window or tab.

Apple: This Hard to Find Evidence Suggests You Should Release iBooks for Mac OS X

Top Free in the Mac App Store

Look at the image on the left of the Top Free apps in the Mac App Store. Notice anything?

Number 1 with a bullet is iBooks Author. Look further down. Number 5 is Kindle. That's like oil and water. You know what would be nice to have as Number 1 or Number 2. iBooks! iBooks Author and iBooks are two tastes that taste great together.

I can think of reasons why Apple might not release iBooks for Mac OS X, but none of them make much sense to me. If Apple wants to take on Amazon and Kindle for eBook supremacy, they have to broaden the reading platform off of just iOS.

I would have bet real money that iBooks for at least Mac OS X was going to be released at the Education event. Clearly I would have lost big.

I'd like to be able to read iBooks on Mac OS X, even if it's just for the occasional reference. Clearly the Mac App Store proves Kindle book readers aren't just reading on their Kindles.

This is What's Wrong with Hollywood: Where are the biggest box office movies (not) streaming?

Take a look at this compilation of the Top 100 movies of 2011 and where they are available (or not) to legally stream from online. This isn't even a complete list as the studios still frequently will only put the standard definition version of a movie up on iTunes when of course an HD copy is available. Also, support for iTunes Extras is nonexistent or weak.

This is why Hollywood is losing money to piracy. There will always be people that just don't want to pay for content, but the big attraction of piracy to honest people is that it feels like everything is available. It's a better service. Seems very analogous to Napster before Apple convinced the music labels to license a very high percentage of their catalogs at reasonable prices for download. Then you have the studios trying to launch their own streaming service, while continuing to cripple the established services out there.

Hollywood has crippled the legal download sites with this quagmire of availability, SD vs. HD, and little to no price break over buying a manufactured physical disc. Clearly the studios are trying to preserve buying physical discs or make at the least make it more enticing than downloading, but it's just not going to happen anymore. The tide has turned. Add to that the complicated "windowing" that studios try to enforce on home viewing rights, and a lot of consumers just check out.

This should be obvious, but don't the studios get that most people can't and won't keep track of the studios windowing schedule? Once you market a movie, if people want to watch that movie and they can't get it legally and at a fair price, at some point they are probably going to investigate pirating because it bypasses all the studio bullshit.

I'm not supporting pirating, but it's not hard to understand the appeal beyond just not paying for stuff.

Update
I tried to watch Game of Thrones and this is what happened cartoon from The Oatmeal perfectly captures the problem.

Update x2
Andy Ihnatko perfectly captures what I generally try to practice regarding the byzantine content access rules, find something else to do!