tag:blogger.com,1999:blog-7066219.post2165282099273553909..comments2008-02-28T08:40:07.871-05:00Dave Murdockhttp://www.blogger.com/profile/05890407802752665754noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-7066219.post-12824184839995394962008-02-28T08:40:00.000-05:002008-02-28T08:40:00.000-05:00@Jeff:<BR/><BR/>I am really a Hollywood mogul in my spare time.Dave Murdockhttp://www.blogger.com/profile/16150203206863414230noreply@blogger.comtag:blogger.com,1999:blog-7066219.post-3527536793374290862008-02-27T18:27:00.000-05:002008-02-27T18:27:00.000-05:00Dude, I hope you realize how totally "Hollywood insider" it is of you to refer to them as "Warner's". Seriously.Jeffrey McManushttp://www.blogger.com/profile/10189529421407476571noreply@blogger.comtag:blogger.com,1999:blog-7066219.post-82501368068208814242008-02-27T14:42:00.000-05:002008-02-27T14:42:00.000-05:00I think it is pretty much the only way Blu-ray has a chance of surviving against the digital download onslaught, your post was a good read.Dave Murdockhttp://www.blogger.com/profile/16150203206863414230noreply@blogger.comtag:blogger.com,1999:blog-7066219.post-34342628152651527722008-02-27T10:42:00.000-05:002008-02-27T10:42:00.000-05:00Great post! The potential 'how' the format battle was resolved had never occurred to me. And I think you're absolutely right on the 'war' being with downloads, and that it's far from resolved.<BR/><BR/>I'm a brand marketer, so I'm interested in how Blu-ray goes about marketing itself. I think it's facing a real challenge, and there's no evidence that the various businesses with a stake in its success have a capacity to accomplish the macro-persuasion that's necessary.<BR/><BR/>So I have a radical marketing idea: skip the marketing and figure out how to give the machines away.<BR/><BR/>I've explored the concept at DIM BULB if you'd like to check it out:http://dimbulb.typepad.com/my_weblog/2008/02/i-want-a-free-b.htmlJonathan Salem Baskinhttp://www.blogger.com/profile/13741949942910070218noreply@blogger.com